“Technical clothing functions to keep you warm, dry and comfortable. It helps you move. It uses fabrics and trims that serve specific purposes, whether it is waterproof or sweat wicking. The designer also needs to design lines and engineer fit to enhance movement, not hinder it,” said Goodman, a 2006 apparel design and development graduate, now B.S. fashion and retail.
Ardisam, an innovator in outdoor products since 1960, is based in Cumberland, just an hour north of Goodman’s hometown of Eau Claire.
Goodman’s designs are inspired by feedback from pro staff, customers and co-workers, new technology in the industry, outerwear technical clothing for other winter activities, as well as nature and body shape.
“I just really enjoy designing outerwear, and it’s hard to pick out a favorite. Our Superior system suit is one of the more detailed items. From drawing to selecting fabric and trims, it is definitely more of a full creative product development experience, and in some ways, more fulfilling,” she said.
Eskimo offers several outerwear and lifestyle apparel series, as well as pop-up and sled shelters, augers and accessories. Eskimo products, in signature red and shades of gray, can be found at most major sporting goods outlets.
“The curriculum prepares you for most all aspects of working in the apparel industry,” she said.
“Mentally, you’re being pushed to your limit in design courses, and having professors and classmates critique your work prepares you for feedback and comments you get in fit sessions and sample reviews. You cannot take anything personally. It’s about making the best product for the market and seeing consumers love your product,” she added.
Goodman encourages apparel, fashion and retail students and recent graduates who are building their careers to always be open-minded with a positive attitude.
“Attitude and teamwork go a long way,” she said. “Your internships and nonapparel courses matter a lot too – like accounting and management information systems. They can help you understand business as a whole and how to work in cross-functional teams. Soak up all the knowledge you can.”
Within UW-Stout’s School of Management, the fashion and retail program offers three concentrations to match students’ career interests: fashion design and development; fashion marketing; and retail analytics.
Goodman was featured in UW-Stout’s 2023 Outlook alumni magazine. The Alumni Association offers on- and off-campus alumni events, travel adventures, opportunities to impact student experiences and more. Contact the association to learn or to connect with alumni: 715-232-1151 or email@example.com.